Ducati has introduced Ducati Factory Made (DFM), a new program that offers motorcycle customization directly on the production line at the factory in Borgo Panigale.
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The program debuts in Europe with the Ducati Multistrada V4 and allows the customer to configure the motorcycle at the time of ordering, with the selected options installed during the assembly process. According to the manufacturer, the model is delivered as specified in the order, without the need for later modifications.
Color and graphics options
Among the main highlights are new possibilities for colors and graphic designs. The program includes different finishing lines:
- Icone, with colors associated with the brand’s tradition
- Style, with glossy shades
- Sophistication, with matte finishes
- Performance Liveries, aimed at a sporty profile
- Ducati Corse Liveries, inspired by racing
Ducati states that applying the options directly on the production line ensures assembly uniformity and maintains the brand’s quality standards.
Collaboration with Automobili Lamborghini
Ducati Factory Made also expands its collaboration with Automobili Lamborghini. The configurator now includes some colors from the supercar manufacturer’s Ad Personam program, such as Viola Pasifae, Arancio Xanto, Giallo Belenus, Blu Uranus and Verde Scandal.
The partnership between the two companies has already resulted in previous special editions of Ducati models.
Technical and ergonomic customization
In addition to visual options, the program includes technical components and ergonomic adjustments. Among the possibilities are:
- Cast wheels in different colors
- Forged light alloy wheels
- Spoked wheels
- Color options for the rear subframe and brake calipers
- Height configurations for rider and passenger seats
- Suspension adjustments
The choice between well-known brand packages also remains available, such as Touring, Adventure, Sport, Tech and Enduro.
Pikes Peak and RS versions
The program also includes customization for the Multistrada V4 Pikes Peak and Multistrada V4 RS versions, which feature specific equipment and graphics. In these cases, the configurator allows additional adjustments, such as seat height variations, selection of brake caliper colors when applicable, and the inclusion of optional technical components.
Ducati Factory Made is already active on the manufacturer’s official website. After completing the online configuration, the customer can send the project to the dealership to request a quote.
Source and images: Ducati. This content was created with the help of AI and reviewed by the editorial team.
